Every time you search on Google you are flooded with all sorts of Websites and tutorials telling you what you NEED to do to succeed. Sometimes it can be hard to weed out what you actually should be doing and what is a waste of time. Instead of looking at all the different tips you should be doing to make your Website successful, here are five of the most useless Internet Marketing tips out there you should avoid:
[Useless Tip1] » Focus on SEO and Backlinks, and worry about your Website later
It is easy to get wrapped up in figuring out how to build up your backlinks and increase your Website traffic, and in the process let your Website slide to the back burner. But since the quality of your Website is going to directly impact if people keep coming back or not, you want to make sure that you spend some time fixing and improving it and build it so that people enjoy visiting. The goal of your Website should be that it is easy for users to navigate and it is visually appealing – otherwise your visitors probably won´t return. There is nothing like a well designed, well coded and user-friendly Website.
[Useless Tip2] » Having Pop-ups
You may think that having a pop-up will help keep visitors on your Website, but it is really just going to irritate and annoy them. Nothing is worse than trying to leave a Website and then being asked if “you´re certain you want to leave”. Let people come and go as they please and don´t try to force them into staying on your Website. By doing so you are more likely to keep your loyal visitors.
[Useless Tip3] » Put People on a Mailing List
Sending out a newsletter or helpful tips once in a while is OK. Sending out Emails several times a week is annoying. To avoid getting marked as spam, keep the Emails that you send out to a minimum and make sure that they contain useful information that consumers will find valuable; otherwise you are likely going to lose subscribers.
[Useless Tip4] » Paying for Classified Ad Space
While this may seem like a great way to get traffic, the reality is that most people´s eyes glaze over when they see the Ads. Visitors spend more time ignoring them than clicking on them. So don´t waste your time – instead focus on advertising techniques that actually work, such as guest posting.
[Useless Tip5] » Post Often
Updating your blog or Website is important, there is no denying that. But there is a huge misconception out there that you have to post repeatedly to keep people coming back. The truth is, if you don´t have anything valuable to say, there is no point in updating. People can sense when a post is posted just to fill a space – make sure you are updating your Website with quality content and not just filler content.
It is easy to get wrapped up in doing all the things that people tell you are imperative to succeed, but the truth is that you have to figure out what works for you, and that might not necessarily means what works for everyone else. While certain tactics, like link building, SEO and guest posting will almost always help you out, focus on providing a quality product first and foremost and on marketing it in a smart way to maximize the outcome.
Your Turn to Talk
If you have something to say about the 5 Useless Internet Marketing Tactics or anything else to add, please share your opinion in the comments section below. Your opinion matters, unless it is a Spam.