Category: Internet Marketing

How To Build an Authority Website

Authority Websites are highly respected in Google and other Search Engines, and owning one makes your life easier. New content is quickly indexed and ranks with little work on your end. You get lots of traffic, you can reach out to thousands of visitors with a single post and you own a truly valuable asset. Authority Websites are powerful and long-lasting.

Even better: authority Websites can be sold for more monthly revenue than small, niche Websites. Buyers are more willing to spend money on authority Websites because they know that big, trusted Websites are going to remain profitable for a longer time than small, niche sites. Plus, authority Websites can tackle new markets with ease.

Hopefully I have you sold on authority Websites by now. If you like what you are hearing so far, you will be glad to know that you too can build an authority Website. You have to be patient and willing to work hard without pay, but creating an authority Website is worthwhile in the long run.

Planning for an Authority Website

Planning is important for authority Websites because they can cover a lot of ground. You need to plan where you will start and where you want to take the Website. Think about what you want the site to accomplish, how it will make money and what steps you need to take to get there. Write a list of content ideas and organize the navigation of your Website.

Next, you will need to pick a domain name. The cool thing about authority Websites is that the domain name does not have to be a perfect, exact match domain. Try to make a memorable brand with the domain and include at least one of your keywords in there, this can help with both Search Engine Optimization and also build authority. Another great tip is to purchase an older domain name that is already established and has a certain amount of authority. Go ahead and read How To Choose the Right Domain Name.

And finally, you have to mentally prepare yourself for a long road of hard work. The biggest disadvantage of building authority Websites is that they take longer to become profitable. Since they are not focused entirely on a specific niche, authority Websites take time to develop and become loved by the search engines.

Getting it Running

The fastest way to get your authority site up and running is to focus most of your content on one niche for now. You do not need to do everything all at once. Look for a profitable niche subject and write lots of content for that subject. After you get a little money coming in, you will find it easier to promote other products and expand into new markets.

For example, let´s say you have a new weight loss domain. You plan to eventually become the worldwide authority on all things related to weight loss. Your long term plan is to rank number one for “weight loss.” These are admirable goals, but it´s going to take you a very long time to get there. What you can do in the meantime is focus on less competitive keywords. Get the ball rolling, drum up some cash and get the Website moving as quickly as possible.

So instead of going after “weight loss” with 100% of your focus right off the bat, consider targeting easier keywords such as “weight loss for diabetic teens“ or whatever your research indicates is a good keyword. Write articles and build links for those keywords first. You can do the occasional general “weight loss” article and link in the meantime, but spend more effort on low-hanging fruit first.

Once you get the ball rolling, you will have an easier time ranking for more competitive keywords. After you establish yourself as the authority on overweight diabetic teens, you can move on to another niche subject and do the same thing there. Over time, you will find it easier and easier to dominate new niches and make money.

Keep expanding into new niches, dominating and then repeating. Add content and build links for your long term goal, but don´t spend every waking second on that long term goal. If you keep expanding, dominating and moving on to another niche, one day you will wake up and realize you have an authority Website. Congratulations.

5 Golden SEO Strategies for Your Magento Store

Irrespective of how much beguiling your Magento store is, unless until it doesn’t receive a continuous flow of visitors, it’s a dead loss. Mere uploading and decorating a Magento store with bells and whistles isn’t all enough to confirm your success. Online players need to drive compelling strategies and ways to ensure a desirable influx of customers on their online shop. In addition, having a best of breed SEO strategy can only help you accomplish this goal. SEO or Search Engine Optimization is a highly sought-after practice used to achieve a desirable amount of traffic on a website and thus raising its profit bar.

SEO is extremely crucial for the success of any e-commerce website. A good SEO can help you improve the likelihood of your Magento store and make it more visible to your customers. It also helps you built recognition among your visitors. While SEO is a lifeline of a website, it’s equally important to understand that merchants must avoid using unethical practices to climb the Google ranking. Increased traffic is of no use if it is achieved after forgoing brand identity. Also, once achieved a good ranking, never rest on your laurels because competitors can beat you anytime, so keep on maintaining it.

In this post, we are going to discuss about some promising SEO strategies that you can implement on your Magento store. These tips will help you increase your website ranking and its visibility. Let’s talk about all of them in detail.

1. Target Essential Keywords

It does not take a genius to understand that keywords are the most important component of SEO. They create a road map for a SEO practice and help you reach customers easily. While planning SEO for your Magento store, make sure you only target relevant keywords. Avoid using popular but irrelevant keywords. Test the viability of your keywords with PPC and know how much competitive your chosen keyword is.

2. Overcoming Some Crucial Magento Issues

The default structure of Magento does not come with sufficient SEO features. You need to add and remove certain options to make your website search engine optimized. In addition, there are also a lot of complex issues associated with Magento when it comes to SEO. The most common ones are, when dynamic pages are being indexed and the second one is Magento’s rewrite functionality.

Both issues are quite serious, however the problem related to dynamic pages is more prominent. Here, each category that has filters and dynamic variants are getting indexed. However, there are number of ways to pin it down. You can make use of canonical tags that inform Magento that variants are secondary variants of the primary category page. You can find this option in the Magento dashboard.

If canonical tags won’t help you out, then you can use meta robot tags. Generally it is recommended to take the help of Magento extension for applying noindex. This also lets you submit a request if you do not want dynamic pages to get indexed.

3. Editing Store Meta Title and Description

Meta title and Meta description are the most crucial SEO elements. Setting them properly is all what you need to boost the SEO of your Magento site. Once you are done installing Magento, the store provides you with some sample content as a reference for its title and description. This sample needs to be edited accordingly. Just go to the Configuration page and click on the Design tab on the left. After this, go to the HTML Head page, use the options to edit meta title and description for your homepage.

4. Remove the URL Complexity

Your website URLs need to be clean and simple enough to make your website more search engine friendly. To simplify the URLs, navigate to the System > Configuration > Web > Search Engine Optimization. Now, on the left, you can see the URL options – just set them to “Add Store Code to URLs” to No. The option will help you get rid of those complicated product/category codes from your URL and will make them more search engine friendly.

5. Optimize Product Images

Online merchants can make the most out of the product and category images to attract more visitors to their website. For this, we recommend you to give relevant names to your product images, for example – “Lee-Cooper-Denim-Full-Sleeves-Shirt-blue.jpg” instead of “image546.jpg”.

Also, whenever you add an image of a product, make sure you give it a meaningful description, including title, alt tag for the given image. The Title section provides the text to a visitor when they hover their mouse on a particular product image. Alt tags help search engines read your tags. You need to add keywords here. The description section holds the description of the image. It is a nice way to make your website accessible to those who are using “image reader” software.

Conclusion

These five tips will help your website attract more traffic; increase its search engine ranking, and visibility. Implement them and see the difference.