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Internet Marketing / Magento

5 Golden SEO Strategies for Your Magento Store

Irrespective of how much beguiling your Magento store is, unless until it doesn’t receive a continuous flow of visitors, it’s a dead loss. Mere uploading and decorating a Magento store with bells and whistles isn’t all enough to confirm your success. Online players need to drive compelling strategies and ways to ensure a desirable influx of customers on their online shop. In addition, having a best of breed SEO strategy can only help you accomplish this goal. SEO or Search Engine Optimization is a highly sought-after practice used to achieve a desirable amount of traffic on a website and thus raising its profit bar.

SEO is extremely crucial for the success of any e-commerce website. A good SEO can help you improve the likelihood of your Magento store and make it more visible to your customers. It also helps you built recognition among your visitors. While SEO is a lifeline of a website, it’s equally important to understand that merchants must avoid using unethical practices to climb the Google ranking. Increased traffic is of no use if it is achieved after forgoing brand identity. Also, once achieved a good ranking, never rest on your laurels because competitors can beat you anytime, so keep on maintaining it.

In this post, we are going to discuss about some promising SEO strategies that you can implement on your Magento store. These tips will help you increase your website ranking and its visibility. Let’s talk about all of them in detail.

1. Target Essential Keywords

It does not take a genius to understand that keywords are the most important component of SEO. They create a road map for a SEO practice and help you reach customers easily. While planning SEO for your Magento store, make sure you only target relevant keywords. Avoid using popular but irrelevant keywords. Test the viability of your keywords with PPC and know how much competitive your chosen keyword is.

2. Overcoming Some Crucial Magento Issues

The default structure of Magento does not come with sufficient SEO features. You need to add and remove certain options to make your website search engine optimized. In addition, there are also a lot of complex issues associated with Magento when it comes to SEO. The most common ones are, when dynamic pages are being indexed and the second one is Magento’s rewrite functionality.

Both issues are quite serious, however the problem related to dynamic pages is more prominent. Here, each category that has filters and dynamic variants are getting indexed. However, there are number of ways to pin it down. You can make use of canonical tags that inform Magento that variants are secondary variants of the primary category page. You can find this option in the Magento dashboard.

If canonical tags won’t help you out, then you can use meta robot tags. Generally it is recommended to take the help of Magento extension for applying noindex. This also lets you submit a request if you do not want dynamic pages to get indexed.

3. Editing Store Meta Title and Description

Meta title and Meta description are the most crucial SEO elements. Setting them properly is all what you need to boost the SEO of your Magento site. Once you are done installing Magento, the store provides you with some sample content as a reference for its title and description. This sample needs to be edited accordingly. Just go to the Configuration page and click on the Design tab on the left. After this, go to the HTML Head page, use the options to edit meta title and description for your homepage.

4. Remove the URL Complexity

Your website URLs need to be clean and simple enough to make your website more search engine friendly. To simplify the URLs, navigate to the System > Configuration > Web > Search Engine Optimization. Now, on the left, you can see the URL options – just set them to “Add Store Code to URLs” to No. The option will help you get rid of those complicated product/category codes from your URL and will make them more search engine friendly.

5. Optimize Product Images

Online merchants can make the most out of the product and category images to attract more visitors to their website. For this, we recommend you to give relevant names to your product images, for example – “Lee-Cooper-Denim-Full-Sleeves-Shirt-blue.jpg” instead of “image546.jpg”.

Also, whenever you add an image of a product, make sure you give it a meaningful description, including title, alt tag for the given image. The Title section provides the text to a visitor when they hover their mouse on a particular product image. Alt tags help search engines read your tags. You need to add keywords here. The description section holds the description of the image. It is a nice way to make your website accessible to those who are using “image reader” software.

Conclusion

These five tips will help your website attract more traffic; increase its search engine ranking, and visibility. Implement them and see the difference.

Internet Marketing

How to Analyze the Traffic to your Website for SEO Services

Website traffic refers to the number of visitors visiting a particular website and their subsequent clicks on pages. As soon as the visitor appears virtually at the site, their presence is registered and their clicks on various pages are also scanned.

You may wonder why the need is of so much investigations and monitoring. Well, intense tracking of visitors and their actions helps online businesses assessing their professional strengths and weaknesses.

The following are some of the best methods through which you can analyze the traffic to your website and improve your SEO.

  1. Knowledge of your data is crucial because bounce rates, page views will help you have a deeper understanding of where your business is going. Suppose your bounce rate turns out to be extraordinarily high, then you can request the assistance of an expert in this area and eventually lower the rate and increase the traffic to your business. Higher bounce rates means people are leaving the site too early and this is bad news for an effective SEO strategy.
  2. In today’s world, social media plays a huge role in our day to day communication, both personally and professionally. Thankfully, Google Analytics has added an interesting feature which allows you to track social media sites. This tool is intensely beneficial for you since it lets you know the amount of traffic that is being generated from these sites.
  3. Google Analytics also helps you in your AdWords promotion by letting you measure the performance of your online Ad campaign. This examination will make you aware whether your Ads are useful in bringing visitors to your site.
  4. Certain keywords are more popular among users than others. It is your responsibility to do a thorough research and come up with the phrases/keywords to make you more visible online by driving the traffic to your website.
  5. Do not overcomplicate the SEO. Come up with a brief but eye catching titles which will attract visitors to your website. Make the best use of the images that you include on your website. Keep in mind that you need to make visitors come across your website if they have entered keywords in the search engine that are relevant to your site.
  6. URL is an underrated but extremely important tool to analyze your traffic since the URL of your web page is all about the social scale of the words. This signifies that the words which are put at the beginning of the URL are in the top ranking than the words which are at the end. So try to make the contents of your URL related to your webpage.

Here are a few things you can do to improve your SEO with the help of this data:

  1. Use the location and user profile data provided to fine tune the content on your website.
  2. Make sure you get a detailed report on the search queries that are trending and try to get your content team working on it.
  3. To keep the site fresh, stay up-to-date with the things that matter to your target demographic. Once you get a few topics they care about (after analyzing the data) you can generate content that will discuss the subject and keep your site relevant.

Conclusion

You need to be patient with increasing the traffic to your website in case current traffic is low. To attract traffic to your website, you need patience and skills. A thorough understanding of optimization of search engines, links and keywords with the help of research and experience will produce traffic to your website which in turn will be one of the causes for a successful online business.