Website traffic refers to the number of visitors visiting a particular website and their subsequent clicks on pages. As soon as the visitor appears virtually at the site, their presence is registered and their clicks on various pages are also scanned.

You may wonder why the need is of so much investigations and monitoring. Well, intense tracking of visitors and their actions helps online businesses assessing their professional strengths and weaknesses.

The following are some of the best methods through which you can analyze the traffic to your website and improve your SEO.

1. Knowledge of your data is crucial because bounce rates, page views will help you have a deeper understanding of where your business is going. Suppose your bounce rate turns out to be extraordinarily high, then you can request the assistance of an expert in this area and eventually lower the rate and increase the traffic to your business. Higher bounce rates means people are leaving the site too early and this is bad news for an effective SEO strategy.
2. In today’s world, social media plays a huge role in our day to day communication, both personally and professionally. Thankfully, Google Analytics has added an interesting feature which allows you to track social media sites. This tool is intensely beneficial for you since it lets you know the amount of traffic that is being generated from these sites.
3. Google Analytics also helps you in your AdWords promotion by letting you measure the performance of your online Ad campaign. This examination will make you aware whether your Ads are useful in bringing visitors to your site.
4. Certain keywords are more popular among users than others. It is your responsibility to do a thorough research and come up with the phrases/keywords to make you more visible online by driving the traffic to your website.
5. Do not overcomplicate the SEO. Come up with a brief but eye catching titles which will attract visitors to your website. Make the best use of the images that you include on your website. Keep in mind that you need to make visitors come across your website if they have entered keywords in the search engine that are relevant to your site.
6. URL is an underrated but extremely important tool to analyze your traffic since the URL of your web page is all about the social scale of the words. This signifies that the words which are put at the beginning of the URL are in the top ranking than the words which are at the end. So try to make the contents of your URL related to your webpage.

Here are a few things you can do to improve your SEO with the help of this data:

1. Use the location and user profile data provided to fine tune the content on your website.
2. Make sure you get a detailed report on the search queries that are trending and try to get your content team working on it.
3. To keep the site fresh, stay up-to-date with the things that matter to your target demographic. Once you get a few topics they care about (after analyzing the data) you can generate content that will discuss the subject and keep your site relevant.

Conclusion

You need to be patient with increasing the traffic to your website in case current traffic is low. To attract traffic to your website, you need patience and skills. A thorough understanding of optimization of search engines, links and keywords with the help of research and experience will produce traffic to your website which in turn will be one of the causes for a successful online business.

You may have several landing pages on your site. After all, you want people to do different things when they land, based on where they might be in your sales funnel. A link on Facebook might bring a new visitor to a page that has a free offer, so that you can get an email address. A link in your emails to loyal customers might bring them to a page that is providing special discounts just for them. Still other links in your blog posts may offer upgrades to readers who will subscribe to your newsletter. Each landing must be optimized both for the visitor and for SEO, so that search engines will take note and improve your rankings. Here is a brief review of what basic requirements for all landing pages, and then some tips for improving your SEO on those landing pages.

Anatomy of a Good Landing Page

This list may not include everything you may have on your landing page; however, it does include those things you must have.

1. Content that relates only to the benefit you promised the visitor. Stick to the topic for which the visitor has come and add nothing new. If you have promised a free trial, then you give them the information and the form to get that – nothing more
2. Very Strong Headline – this attracts attention right away and lets the visitor know s/he is on the right page
3. A CTA that relates only to the benefit that has been offered
4. Content that is easily scannable, if you must have it
5. Testing to ensure that the load time is fast, and that if they are sent to another page to finish receiving the benefit (not recommended) that it loads within 2 seconds as well.

Anatomy of an SEO Optimized Page

Once you have ensured that your landing page is just as it should be, you will need to optimize it for SEO. Remember, the goal here is rankings. Here are 15 tips for for Your Landing Page SEO:

1. An Engaging Title with Your primary Keyword Included

If your title/headline is great, visitors will know they are in the right place and they will be enticed to keep looking. The longer they stay the greater chance that they will take the benefit. This is good for you and for SEO. This title will show up during organic searches, and it must be creative if people are going to choose you over others.

2. A Great Description

Your meta description may not be directly related to SEO but it is indirectly so. It, too, shows up on organic searches and is important in getting those searchers to click your page rather than your competitors’. Each click is noted by search engines. You should have one secondary keyword, perhaps a long tail phrase in your meta description.

3. Page Headline with Keyword Included

This is the first thing that is seen upon landing. Use the same keyword that is in your title of your search result. Give your visitor a compelling reason to stay on the page, repeating the benefit to be had.

4. Content that Focuses Only on the Benefit

If you must have some content, stay focused on what the visitor is getting. And, in that content, focus on a few words/phrases (secondary keywords) that will help build the kind of topical authority you need to improve your rankings.

5. Make any Content Scannable

Let your visitors move quickly through your text. You do this by breaking it up, with good hierarchy, bullet points, and headings/sub-headings. You already do this with your blog posts with good content strategy. Follow the same “rules” here.

6. No Clutter

Nothing will confuse a visitor more or cause him/her to bounce that a page cluttered with all sorts of stuff. They came here for one thing – keep all visuals and content short and sweet and let the visitor get what s/he came for.

7. Inbound Links

This is perhaps the most important key to SEO rankings. Search engines are very mindful of the inbound links you are getting to your landing pages. They are also very mindful of where they are coming from. Do not have links out there sitting on dubious websites or sites that are totally unrelated to your niche.

8. Options for Social Sharing

Make sure that your visitors can share this great benefit with their communities. When they do this, more people come; when more people come, your business picks up. So does your ranking.

9. Call-to-Action

The whole point of a landing page is to get your visitor to do something. Make the call-to-action clear and focused only on the benefit you promised to get them there. They fill out a form, provide their first name and email address, etc. Make sure they know what to do and how to do it.

10. Testing

Test your landing page when you design it; test your landing page from every type of device; test your landing page every time you change something. The user experience has to be good or that user will bounce.

11. Speed

The speed with which your landing page loads is critical for SEO. Two seconds is really your goal. If you go beyond three, you are sunk.

12. Get help with SEO

There are any number of good SEO tools and many are free. Use one to analyze your landing page, and make corrections as suggested.

13. Keep Up on Keywords

Popular keywords for any niche will change over time, especially now that searches are now being conducted with longer phrases. Google charges for its keyword tool but there are alternative tools that are just as good.

14. Check Your Competitors’ Landing Pages

If your competitors are ranking higher than you on organic searches, visit those landing pages and see what they are doing differently. You may get some good ideas for changes.

15. Rotate Your Benefits and Offers

You can increase traffic if you rotate the benefits of your landing pages. Those who took advantage of one may easily come back for more if they were pleased. And they will share those new benefits with their communities too.

Conclusion

Optimizing pages for SEO and creating good landing pages for PPC is smart. Creating an optimized landing page that provides twice the performance with half the effort is smarter. While SEO and PPC provide two unique functions, you don’t always need two pages to do the job, when only one will do… and do it better!