Every time you search on Google you are flooded with all sorts of Websites and tutorials telling you what you NEED to do to succeed. Sometimes it can be hard to weed out what you actually should be doing and what is a waste of time. Instead of looking at all the different tips you should be doing to make your Website successful, here are five of the most useless Internet Marketing tips out there you should avoid:

[Useless Tip1] » Focus on SEO and Backlinks, and worry about your Website later

It is easy to get wrapped up in figuring out how to build up your backlinks and increase your Website traffic, and in the process let your Website slide to the back burner. But since the quality of your Website is going to directly impact if people keep coming back or not, you want to make sure that you spend some time fixing and improving it and build it so that people enjoy visiting. The goal of your Website should be that it is easy for users to navigate and it is visually appealing – otherwise your visitors probably won´t return. There is nothing like a well designed, well coded and user-friendly Website.

[Useless Tip2] » Having Pop-ups

You may think that having a pop-up will help keep visitors on your Website, but it is really just going to irritate and annoy them. Nothing is worse than trying to leave a Website and then being asked if “you´re certain you want to leave”. Let people come and go as they please and don´t try to force them into staying on your Website. By doing so you are more likely to keep your loyal visitors.

[Useless Tip3] » Put People on a Mailing List

Sending out a newsletter or helpful tips once in a while is OK. Sending out Emails several times a week is annoying. To avoid getting marked as spam, keep the Emails that you send out to a minimum and make sure that they contain useful information that consumers will find valuable; otherwise you are likely going to lose subscribers.

[Useless Tip4] » Paying for Classified Ad Space

While this may seem like a great way to get traffic, the reality is that most people´s eyes glaze over when they see the Ads. Visitors spend more time ignoring them than clicking on them. So don´t waste your time – instead focus on advertising techniques that actually work, such as guest posting.

[Useless Tip5] » Post Often

Updating your blog or Website is important, there is no denying that. But there is a huge misconception out there that you have to post repeatedly to keep people coming back. The truth is, if you don´t have anything valuable to say, there is no point in updating. People can sense when a post is posted just to fill a space – make sure you are updating your Website with quality content and not just filler content.

Conclusion

It is easy to get wrapped up in doing all the things that people tell you are imperative to succeed, but the truth is that you have to figure out what works for you, and that might not necessarily means what works for everyone else. While certain tactics, like link building, SEO and guest posting will almost always help you out, focus on providing a quality product first and foremost and on marketing it in a smart way to maximize the outcome.

Authority Websites are highly respected in Google and other Search Engines, and owning one makes your life easier. New content is quickly indexed and ranks with little work on your end. You get lots of traffic, you can reach out to thousands of visitors with a single post and you own a truly valuable asset. Authority Websites are powerful and long-lasting.

Even better: authority Websites can be sold for more monthly revenue than small, niche Websites. Buyers are more willing to spend money on authority Websites because they know that big, trusted Websites are going to remain profitable for a longer time than small, niche sites. Plus, authority Websites can tackle new markets with ease.

Hopefully I have you sold on authority Websites by now. If you like what you are hearing so far, you will be glad to know that you too can build an authority Website. You have to be patient and willing to work hard without pay, but creating an authority Website is worthwhile in the long run.

Planning for an Authority Website

Planning is important for authority Websites because they can cover a lot of ground. You need to plan where you will start and where you want to take the Website. Think about what you want the site to accomplish, how it will make money and what steps you need to take to get there. Write a list of content ideas and organize the navigation of your Website.

Next, you will need to pick a domain name. The cool thing about authority Websites is that the domain name does not have to be a perfect, exact match domain. Try to make a memorable brand with the domain and include at least one of your keywords in there, this can help with both Search Engine Optimization and also build authority. Another great tip is to purchase an older domain name that is already established and has a certain amount of authority. Go ahead and read How To Choose the Right Domain Name.

And finally, you have to mentally prepare yourself for a long road of hard work. The biggest disadvantage of building authority Websites is that they take longer to become profitable. Since they are not focused entirely on a specific niche, authority Websites take time to develop and become loved by the search engines.

Getting it Running

The fastest way to get your authority site up and running is to focus most of your content on one niche for now. You do not need to do everything all at once. Look for a profitable niche subject and write lots of content for that subject. After you get a little money coming in, you will find it easier to promote other products and expand into new markets.

For example, let´s say you have a new weight loss domain. You plan to eventually become the worldwide authority on all things related to weight loss. Your long term plan is to rank number one for “weight loss.” These are admirable goals, but it´s going to take you a very long time to get there. What you can do in the meantime is focus on less competitive keywords. Get the ball rolling, drum up some cash and get the Website moving as quickly as possible.

So instead of going after “weight loss” with 100% of your focus right off the bat, consider targeting easier keywords such as “weight loss for diabetic teens“ or whatever your research indicates is a good keyword. Write articles and build links for those keywords first. You can do the occasional general “weight loss” article and link in the meantime, but spend more effort on low-hanging fruit first.

Once you get the ball rolling, you will have an easier time ranking for more competitive keywords. After you establish yourself as the authority on overweight diabetic teens, you can move on to another niche subject and do the same thing there. Over time, you will find it easier and easier to dominate new niches and make money.

Keep expanding into new niches, dominating and then repeating. Add content and build links for your long term goal, but don´t spend every waking second on that long term goal. If you keep expanding, dominating and moving on to another niche, one day you will wake up and realize you have an authority Website. Congratulations.