Today where internet is flooded with many options for web users, online businesses has changed their motive to keep their visitors interested rather than increasing sales. The better the user experience on the website, the better the chances of growing in the market. In order to make your online business a big hit, it is important to make your website user-friendly.
What is considered for making a website user-friendly? Is it the amount of information we offer on our website? Or how beautiful it looks? Though these two are considered important, there are many other factors that will definitely persuade your visitors in a positive way.
Here are 5 ways to enhance User Experience for your website:
But First, What is User Experience?
According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.
1. Implement Responsive Design
Responsive web design has been creating a buzz since its introduction. You probably have seen many websites making use of this new technology to drive more traffic to their website. Responsive design is no longer an option; it has become the need of the hour. Whether you already have an online presence or planning to build one, responsive layout is not something you can overlook in today’s world.
Responsive layout is a website design approach intended to craft websites to offer the best possible viewing experience to the user — easy navigation and reading with a minimum of scrolling, panning and resizing — over a wide range of platforms (from personal computers to smartphones).
2. Add Interactive Elements
Nearly every business is user-oriented. As they say “customer is king”, getting the attention of your visitors in the first few seconds is necessary to keep them interested in your site. Presenting interactive elements in front of your visitors gives them an opportunity to communicate with the site directly. Don’t make them wait for something they badly want, instead try to offer them options that address their needs. You can add infographics, a combination of content, images, videos, colors and movements, to make your content more interesting.
3. Get Feedback from your Visitors
Feedback is a great way to improve your website and services. You can either create one feedback page or simply make use of third party tools to get the valuable feedback on your website structure, design, page loading speed and appearance from your visitors. You can even install certain WordPress plugins like YOP Poll, Opinion stage, and Feedweb to know your visitors reviews.
4. Keep Social Media Registration Options
Nobody likes to register to a website. Adding social media registration option such as twitter, Facebook, and Google+ makes it easier for visitors to register and read your valuable content. You can even add Disqus and Facebook comments option to improve user interaction on your website.
5. Don’t use Newsletter Signup Pop-up
Let’s face it; we hate it when pop up comes up now and then while reading something on the site. These newsletter pop ups literally suck! I get it, you just want to produce some sales leads but it only increases the bounce rate of your website. Believe me, don’t ever use it. It is just not worth the time and effort!
Bonus! Other Techniques to Enhance User Experience
There are many more techniques to enhance User Experience (User Experience for the Web (WebUX) is a field on its own), such as:
- Use a Consistent Design.
- Optimize Graphical Elements.
- Easy and Intuitive Navigational Structure.
- Provide a Search Mechanism.
- Short (to the Point) Registration Forms.
- Place Important Information above the fold.
- Use Breadcrumb Navigation.
Other Relevant Articles
- User Experience: What Is It And Why Should I Care?
- 8 Ways To Enhance Your Website’s User Experience.
- 5 Ways to Enhance User Experience with Your Website.
This post highlights 5 ways to enhance user experience for your website and there are many other techniques for better user experience (some more are mentioned in the ‘Bonus! …’ section).
If you have anything to say, please share your opinion in the comments section. Your opinion matters, unless it is a Spam.