You may have several landing pages on your site. After all, you want people to do different things when they land, based on where they might be in your sales funnel. A link on Facebook might bring a new visitor to a page that has a free offer, so that you can get an email address. Continue Reading »
A landing page is the single page website where the user lands on, as a result of some search done on search engine or an online campaign. Only the useful information is displayed and a call to action is required from the visitor’s end.
In online marketing, and according to Wikipedia, a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. Continue Reading »
